KPI Dashboard

Media Planning KPI Dashboard in Google Sheets

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Effective media planning requires real-time monitoring of campaign performance, budget efficiency, impressions, reach, and ROI. The Media Planning KPI Dashboard in Google Sheets provides a ready-to-use solution that helps marketing teams, agencies, and advertisers track every key media metric in one place.
Media Planning KPI Dashboard in Google Sheets

This dashboard brings clarity to campaign performance and allows users to evaluate media spend, engagement, conversions, and cost effectiveness using automated KPIs and visual charts.

What Is a Media Planning KPI Dashboard in Google Sheets?

The Media Planning KPI Dashboard is a centralized performance-tracking tool designed to monitor media spend, campaign outcomes, engagement, and ROI.
Media Planning KPI Dashboard in Google Sheets

It visualizes monthly and yearly performance, compares target vs actual results, and highlights whether campaigns are improving or falling behind expectations.

Using this dashboard, marketing teams get instant insights into impressions, reach, CPM, CPC, conversions, and budget utilization.

Dashboard Structure

Click to Buy Media Planning KPI Dashboard in Google Sheets

This Google Sheets dashboard contains 6 worksheets, each focusing on a different part of media performance tracking.

2: Dashboard Sheet Tab

This is the main control center of the dashboard.

Key Features:

  • Month selection available in Range D3

  • Entire dashboard updates automatically for selected month

  • Displays MTD Actual, Target, Previous Year, Target vs Actual, PY vs Actual

  • Conditional formatting with Green ↑ and Red ↓ indicators

  • Shows YTD Actual, Target, Previous Year, and comparisons

This sheet provides an at-a-glance summary of all media KPIs.

Media Planning KPI Dashboard in Google Sheets
Media Planning KPI Dashboard in Google Sheets

Click to Buy Media Planning KPI Dashboard in Google Sheets

3: KPI Trend Sheet Tab

This tab allows detailed analysis of a single KPI.

Key Features:

  • Select KPI via dropdown in Range C3

  • Shows KPI Group, Unit, KPI Type (UTB/LTB), Formula, and Definition

  • Displays graphical trends for MTD & YTD performance

  • Helps identify whether a KPI is improving or declining

It is ideal for deep KPI-level insights and strategic planning.

KPI Trend Sheet Tab
KPI Trend Sheet Tab

4: Actual Number Sheet Tab

This sheet stores the actual monthly data.

Key Features:

  • Enter MTD and YTD actual values for each KPI

  • Change starting month in Range E1

  • Supports dynamic data updates

  • Feeds real-time values into all dashboard charts

This ensures accurate monthly reporting.’

Actual Number Sheet Tab
Actual Number Sheet Tab

Click to Buy Media Planning KPI Dashboard in Google Sheets

5: Target Sheet Tab

This sheet contains target values for each KPI.

Key Features:

  • Enter monthly MTD and YTD targets

  • Perfect for planning and yearly goal setting

  • Allows performance comparison with targets

  • Ensures departments align with quarterly goals

Target Sheet Tab
Target Sheet Tab

6: Previous Year Number Sheet Tab

This sheet holds last year’s KPI numbers.

Key Features:

  • Structure identical to current year

  • Enables YoY growth comparison

  • Useful for evaluating long-term performance

  • Helps set realistic targets

Previous Year Number Sheet Tab
Previous Year Number Sheet Tab

Click to Buy Media Planning KPI Dashboard in Google Sheets

7: KPI Definition Sheet Tab

This sheet includes complete KPI definitions, such as:

  • KPI Name

  • KPI Group

  • Unit

  • Formula

  • Definition

  • Type (Lower the Better / Upper the Better)

Below is the complete KPI list for your Media Planning Dashboard.

KPI Definition Sheet Tab
KPI Definition Sheet Tab

Advantages of Media Planning KPI Dashboard in Google Sheets

📊 Real-Time Media Performance Tracking
Measure impressions, clicks, conversions, and ROI instantly.

💰 Cost Efficiency Insights
Track CPM, CPC, CPA, and budget utilization.

⚡ Smart Visual Breakdown
Easy-to-read charts for month-wise and year-wise reporting.

🎯 Target vs Actual Comparison
Instant view of whether campaigns met KPIs.

☁️ Cloud-Based Collaboration
Update, share, and analyze anywhere using Google Sheets.

Opportunities for Improvement

Click to Buy Media Planning KPI Dashboard in Google Sheets

  • Add platform-level breakdown (Facebook, Google, YouTube, etc.)

  • Include creative performance charts

  • Add conversion funnel visualization

  • Integrate Google Ads API for auto-updates

  • Add demographic metrics (gender, region, age group)

Best Practices

  • Update actual numbers daily or weekly

  • Review ROAS and CPA monthly

  • Track CTR to identify low-performing creatives

  • Keep media frequency in optimal range

  • Compare current spend with last year before budgeting

Conclusion

Click to Buy Media Planning KPI Dashboard in Google Sheets

The Media Planning KPI Dashboard in Google Sheets gives marketing teams a powerful tool to evaluate campaign effectiveness, cost efficiency, and audience reach. With automated KPIs, monthly trends, and target comparisons, this dashboard simplifies decision-making and helps optimize media strategy for better results.

Visit our YouTube channel to learn step-by-step video tutorials

Youtube.com/@NeotechNavigators

Watch the step-by-step video Demo:

 

Click to Buy Media Planning KPI Dashboard in Google Sheets

PK
Meet PK, the founder of NeotechNavigators.com! With over 15 years of experience in Data Visualization, Excel Automation, and dashboard creation. PK is a Microsoft Certified Professional who has a passion for all things in Excel. PK loves to explore new and innovative ways to use Excel and is always eager to share his knowledge with others. With an eye for detail and a commitment to excellence, PK has become a go-to expert in the world of Excel. Whether you're looking to create stunning visualizations or streamline your workflow with automation, PK has the skills and expertise to help you succeed. Join the many satisfied clients who have benefited from PK's services and see how he can take your data analysis skills to the next level!
http://neotechnavigators.com

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