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Customer Experience & Satisfaction Dashboard in Google Sheets

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Customer satisfaction lies at the heart of every successful business. Measuring how customers feel about your products, services, and communication helps improve loyalty, retention, and overall brand reputation. The Customer Experience & Satisfaction Dashboard in Google Sheets is a ready-to-use solution designed to capture, visualize, and analyze customer feedback — all in one interactive and easy-to-use platform.Customer Experience & Satisfaction Dashboard in Google Sheets

This article explains the structure, key features, KPIs, benefits, and best practices for using this dashboard effectively.Customer Experience & Satisfaction Dashboard in Google Sheets

 What Is a Customer Experience & Satisfaction Dashboard in Google Sheets?

Click to Buy Customer Experience & Satisfaction Dashboard in Google Sheets

A Customer Experience & Satisfaction Dashboard is a data visualization tool that consolidates feedback data and provides insights into how customers perceive your services.Customer Experience & Satisfaction Dashboard in Google Sheets

Built entirely in Google Sheets, this dashboard enables you to:Customer Experience & Satisfaction Dashboard in Google Sheets

  • Track overall satisfaction, service quality, and communication performance.

  • Measure Net Promoter Score (NPS) trends across regions and service types.

  • Identify problem areas through real-time charts.

  • Gain department-level and regional insights.

Whether you manage a service team, run a support center, or handle B2B clients, this dashboard helps you understand how your organization is performing in the eyes of customers.Customer Experience & Satisfaction Dashboard in Google Sheets

Structure of the Dashboard

The Customer Experience & Satisfaction Dashboard is divided into multiple structured tabs to streamline data management and reporting:

Overview Sheet Tab
Region Analysis Tab
Service Type Analysis Tab
Channel Analysis Tab
Monthly Trends Tab
Data Sheet Tab

 Overview Sheet Tab

The Overview Tab provides a snapshot of all major performance indicators (KPIs) that reflect customer satisfaction levels.

Cards Displayed:

Click to Buy Customer Experience & Satisfaction Dashboard in Google Sheets

  • Total Responses Collected: Total number of feedback responses submitted.

  • Avg. Overall Satisfaction: Average customer satisfaction score.

  • Avg. Service Quality: Average rating for service delivery quality.

  • Avg. Communication: Measures how well staff or agents communicated.

  • Average NPS Score: Calculates customer loyalty and advocacy score.

Charts Included:

  • Avg. Resolution Effectiveness by Client Name: Identifies which clients are satisfied with issue resolutions.

  • Avg. Overall Satisfaction by Client Name: Shows satisfaction levels per client or project.

  • Avg. Communication by Client Name: Evaluates how communication affects client satisfaction.

These visualizations help quickly identify which clients or projects are performing well and which require improvement.

Customer Experience & Satisfaction Dashboard in Google Sheets
Customer Experience & Satisfaction Dashboard in Google Sheets

Click to Buy Customer Experience & Satisfaction Dashboard in Google Sheets

 Region Analysis Tab

The Region Analysis Tab helps understand how customer experience varies across geographical regions.

Charts Included:

  • Total Responses Collected by Region

  • Avg. Overall Satisfaction by Region

  • Average NPS Score by Region

This enables managers to identify which regions have the highest engagement and satisfaction, allowing for targeted improvements.

 Region Analysis Tab
Region Analysis Tab

Click to Buy Customer Experience & Satisfaction Dashboard in Google Sheets

 Service Type Analysis Tab

This tab focuses on customer feedback segmented by service categories.

Charts Included:

  • Total Responses Collected by Service Type

  • Avg. Resolution Effectiveness by Service Type

  • Avg. Communication by Service Type

For example, you can compare satisfaction between Technical Support, Implementation Services, and Training Programs.

 Service Type Analysis Tab
Service Type Analysis Tab

 Channel Analysis Tab

This tab measures how feedback differs based on communication or service delivery channels.

Charts Included:

  • Avg. Service Quality by Response Channel

  • Average NPS Score by Response Channel

  • Avg. Overall Satisfaction by Response Channel

This analysis helps understand which channels (e.g., Email, Phone, Chat, or In-Person) provide the best customer experiences.

 Channel Analysis Tab
Channel Analysis Tab

Click to Buy Customer Experience & Satisfaction Dashboard in Google Sheets

 Monthly Trends Tab

The Monthly Trends Tab provides a time-based view of customer feedback to analyze performance over months.

Charts Included:

  • Avg. Overall Satisfaction by Month

  • Avg. Timeliness by Month

  • Avg. Service Quality by Month

This helps organizations monitor performance improvements and seasonal variations.

 Monthly Trends Tab
Monthly Trends Tab

Click to Buy Customer Experience & Satisfaction Dashboard in Google Sheets

 Data Sheet Tab

This is the data input sheet, where all raw feedback information is stored.

 Data Sheet Tab
Data Sheet Tab

 Advantages of the Dashboard

  • Centralized Feedback Tracking: Collect and analyze all responses in one place.

  • Visual Insights: Identify strengths and weaknesses through intuitive charts.

  • Customizable Design: Easily modify or add KPIs based on your organization’s needs.

  • Collaborative Platform: Enable real-time access and updates with your team.

  • Data-Driven Decisions: Use facts, not assumptions, to improve customer experience.

  • Automated Analysis: Reduce manual work — charts and averages update automatically.

 Opportunities for Improvement

Click to Buy Customer Experience & Satisfaction Dashboard in Google Sheets

To further enhance this dashboard:

  • Automate data collection using Google Forms.

  • Add sentiment analysis for open-ended responses.

  • Use dynamic filters to drill down by month, department, or account manager.

  • Create benchmarking by comparing NPS or satisfaction against industry averages.

  • Add performance alerts for below-target KPIs via Google Apps Script.

 Best Practices

Click to Buy Customer Experience & Satisfaction Dashboard in Google Sheets

  • Keep feedback questions consistent across departments.

  • Update data regularly to maintain real-time accuracy.

  • Review monthly trends to identify consistent issues.

  • Protect sheets containing formulas and formatting.

  • Share dashboard insights during customer review meetings.

Conclusion

The Customer Experience & Satisfaction Dashboard in Google Sheets is a comprehensive tool that turns feedback into actionable insights.

By visualizing satisfaction scores, communication ratings, and NPS data across clients, regions, and service types, this dashboard helps organizations continuously improve customer interactions and service quality.

Visit our YouTube channel to learn step-by-step video tutorials

Youtube.com/@NeotechNavigators

Watch the step-by-step video Demo:

 

Click to Buy Customer Experience & Satisfaction Dashboard in Google Sheets

PK
Meet PK, the founder of NeotechNavigators.com! With over 15 years of experience in Data Visualization, Excel Automation, and dashboard creation. PK is a Microsoft Certified Professional who has a passion for all things in Excel. PK loves to explore new and innovative ways to use Excel and is always eager to share his knowledge with others. With an eye for detail and a commitment to excellence, PK has become a go-to expert in the world of Excel. Whether you're looking to create stunning visualizations or streamline your workflow with automation, PK has the skills and expertise to help you succeed. Join the many satisfied clients who have benefited from PK's services and see how he can take your data analysis skills to the next level!
http://neotechnavigators.com

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